Since its inception in 2003, Insomnia Cookies surpassed 300 stores worldwide and has revolutionized the cookie game.

In celebration of its 21st anniversary, the late-night bakery chain is offering the following sweet deals to its loyal fans:

  • Insomnia Rewards members can purchase $21 12-Packs, redeemable once daily from Monday, October 7 to Sunday, October 13.
  • Insomniacs who join Insomnia Rewards and add their birthday will receive one free Deluxe cookie on their special day.
    • Existing Insomnia Rewards members can navigate to their User Profile and select ‘Update Profile or Password’ to add their month, day and year of their birthday.
    • New Insomnia Rewards members can sign up online or in the app. Customers will need to enter their mobile number, first and last name and email address to create an account. Once their account is created, they can navigate to their User Profile and select ‘Update Profile or Password’ to add their month, day and year of their birthday.

“As we celebrate our 21st birthday this month, I am grateful to our loyal Insomniacs – customers and employees – that helped transform the business into the beloved internationally-recognized bakery that we are today,” says Seth Berkowitz, founder and chief executive officer of Insomnia Cookies. “As a result of their insatiable hunger and passion for the brand, we are prepared to continue delivering on the growing demand for warm, delicious cookies to reach more Insomniacs than ever before.”