Innovation continues to spark sales growth and new product introductions within the chocolate industry, which is accelerating its position in the artisan community. In the fourth edition of Bake magazine’s digital special report series, we report on how artisans and manufacturers alike continue to launch new innovations, as consumer knowledge expands. Retailers help educate American consumers about various chocolates, flavors, and benefits through conspicuous in-aisle signage, in-store tastings and demos. Suppliers believe innovation should be compelling and informative.