Insomnia Cookies opens 300th store globally

Insomnia Cookies has announced the opening of its 300th bakery worldwide (including the US, Canada and the UK) in Seattle, Washington.

In 2024, Insomnia Cookies is projected to open 55 new locations, its highest total of new store openings in a year. This year, Insomnia Cookies also debuted its global headquarters – the “Imagine What’s Possible Center” (IWP) and Flagship Bakery. The company also expanded its portfolio to include transit centers with the opening of a bakery in the heart of New York’s Penn Station and an upcoming location set to open in Washington DC's Union Station in the coming weeks.

The late-night bakery chain first expanded its international footprint to Canada and the UK in the summer of 2023 with further expansion planned for the fall. There are plans to open over 1,800 bakeries in the United States alone in the next decade.

“Our first store opened in 2003, and as we celebrate our 21st birthday this October, I’m so grateful to our community of Insomniacs that has grown beyond my wildest dreams,” says Seth Berkowitz, chief executive officer and founder, Insomnia Cookies. “Since day one, our spirit of creativity and imagination has driven us to continue innovating and pushing the boundaries of cookie creations to feed the insatiable hunger of our customers. This tremendous level of growth in such a short time wouldn't be possible without our loyal Insomniacs and employees, and we look forward to reaching future milestones that allow us to create even more connections over warm cookies.”

To celebrate its 300^th bakery opening, Insomnia Cookies will be offering special deals all week long from through September 29:

• Each day of the week, Insomnia Cookies will post a coupon code to their Instagram for the first 300 fans to redeem 3 free Classic cookies when the code is applied to any delivery order (delivery minimums apply).
• Insomnia Rewards members can earn triple the rewards points on any in-store and delivery orders (no purchase minimum required).

Insomnia Cookies will be celebrating its 300^th bakery with a late-night grand opening event in Seattle, Washington on Saturday, September 28 at 8 pm. This new store, located in Seattle’s University District, will mark the brand’s first location in Seattle.