Unique Pretzel Bakery, Inc. launches unique CPG services

Unique Pretzel Bakery, Inc., a 103-year-old family-owned and operated national snack industry innovator and the parent company of Unique Snacks, has found great success through Amazon Marketplace, consistently delivering double-digit growth and, most recently, generating a 20 percent year-over-year sales increase in 2023.

The company is now using this expertise to introduce a new service to help other consumer packaged goods brands gain greater control over their Amazon storefronts to drive higher revenue.

“Our team went through the trials and tribulations of launching and growing a brand via Amazon Marketplace. We now have the keys to success and a proven record of generating double-digital growth over the last four consecutive years,” says Justin Spannuth, chief operating officer of Unique Pretzel Bakery, Inc. “Typically, when a business develops an internal expertise, they guard that as a competitive advantage. Following our core family values, we knew we could help other businesses like us grow.”

Unique CPG Services results-driven account management solution is designed to provide brands with a streamlined end-to-end digital and fulfillment solution. The suite of services includes Brand Management, Advertising and Promotion, Operations, Fulfillment and Account Management.

The Unique CPG Services team acquires the inventory, develops all of the upfront work, creates the content and establishes the brand registry to optimize the brand on the marketplace. The dedicated team produces compelling brand stories, photography and videography that showcase brands’ unique offerings. Unique CPG Services also delivers customized reports on key metrics for each client.

“Many growing CPG brands just do not have the internal expertise, systems, or staff to adequately enable them to successfully manage their brands on Amazon, or manage the fulfillment of ecommerce orders. Their priorities are focused on growing the brand and expanding their product offerings,” says Jacob Merrill, director of ecommerce, Unique CPG Services. “We’ve built a true end-to-end Amazon accelerator that optimizes brands on the platform to generate greater returns. Our dedicated staff cut their teeth optimizing the Unique Snacks brand. We are looking forward to helping CPG businesses across various sectors to achieve similar results.”