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www.bakemag.com/articles/19278-iff-adapts-to-evolving-weight-management-landscape-with-innovative-solutions
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IFF adapts to evolving weight management landscape with innovative solutions

08.16.2024

International Flavors & Fragrances Inc. (IFF), a global leader in food and beverage, is working to extend its range of solutions for the nutrition-conscious consumer as the health and weight management landscape continues to evolve.

The company currently offers a range of products that can help manufacturers support consumers on their weight management journeys. It is now partnering with experts in nutrition, metabolic health and obesity to create new concepts to meet the growing demand for tasty and nutrient-dense options.
 
 “We believe IFF technologies and expertise in nutrition science are best positioned to co-create with our customers to offer new products and formulations that win in the marketplace and help consumers achieve and maintain a healthy and sustainable lifestyle,” says Erik Fyrwald, IFF chief executive officer. “Consumers increasingly want nutritious choices that fit their weight management journeys but offer the best quality and flavor.”

With demand for healthier and high-protein options set to accelerate, IFF looks to enhance the existing suite of solutions for healthier, flavorful and nutrient-dense products which include:

  • Proteins – A broad portfolio of proteins from different sources. IFF protein solutions are designed to deliver great taste and texture with high-quality nutrition and sustainability benefits. High-quality proteins have been shown to increase satiety and help maintain muscle mass on a calorie-restricted diet.
  • Flavors – A suite of high impact top notes and consumer-preferred tonalities to make every sip and mouthful a genuine sensorial delight. IFF FLAVORFIT™ modulation technologies enable creation of healthier products with natural flavors, supporting manufacturers by improving perception in sweetness and saltiness, enhancing mouthfeel and masking undesirable off-notes like bitterness. IFF FLAVORFIT™ can also bring juiciness and freshness to applications like healthier protein bars and help in reducing the dryness.
  • Fiber – Litesse® fiber solutions offer great functionality for healthy weight management in formats like powders, beverages, bars and gummies. LITESSE® ULTRA™ can support metabolic health and help manage weight by promoting satiety and controlling overall appetite and caloric intake. Additionally, in combination with the probiotic HOWARU® B420™, it can further help to control fat mass and increase lean body mass.

Manufacturers can work with IFF to co-create innovative food and beverage solutions that support consumers in their weight management journeys. With the IFF PRODUCT DESIGN™ AR Experience, companies can experiment with ingredients, explore technologies and build their own concepts, ranging from healthy baked goods and snack bars to gourmet dishes.