Chips Ahoy! introduces biggest cookie ever

America’s leading chocolate chip cookie brand has introduced is biggest innovation yet. Chips Ahoy! Big Chewy Cookie is over three times the size of Chips Ahoy! Regular Chewy, coming in an individually wrapped pack.

Chips Ahoy! Big Chewy Cookie features chocolatey chips over four times larger than the regular Chips Ahoy! with a diameter over three times the size. It will be available in three flavors: Chips Ahoy! Big Chewy Cookie, Chips Ahoy! Big Chewy Cookie, Chocolatey Brownie and Chips Ahoy! Big Chewy Cookie, Chocolatey Caramel (featuring caramel-flavored chips blended with the Chips Ahoy! chocolatey chips).

“From our original cookies to our newest innovations, Chips Ahoy! fans have long enjoyed our iconic brand and mouthwatering flavors,” says Jen Levin, senior brand manager for Chips Ahoy! US. “For over 60 years, Chips Ahoy! cookies have been the go-to cookie for chocolate chip cookie lovers of all ages. Now, with the launch of Chips Ahoy! Big Chewy Cookies, we're excited to be their on-the-go cookie choice as well, offering indulgence and happiness in each big, delicious bite. And perhaps the best part of all? Their bigger size means you have enough Chips Ahoy! deliciousness to share with a friend!”

Chips Ahoy! Big Chewy Cookie will debut at retailers nationwide starting in October. Each 2.5-ounce pack will be available for a suggested retail price of  $2.29 at convenience stores.