Auntie Anne's partners with Bijan Robinson's dijon mustard brand

Auntie Anne’s has announced a collaboration with Atlanta Falcons football star Bijan Robinson’s signature dijon mustard brand, Bijan Mustardson, for the upcoming football season. From August 28 to November 30, fans can elevate their game day snacking experience at select locations with limited-edition Bijan Mustardson dip cups, designed to complement Auntie Anne’s Football Buckets.

Each bucket features a divider inside, allowing customers to mix and match their favorite two flavors from Original Nuggets, Cinnamon Sugar Nuggets, Mini Dogs or Pepperoni Nuggets. Football Buckets start at $28.99. Bijan Mustardson dip cups are available separately at select Atlanta and Austin locations, starting at $0.99 each.

 "I already loved Auntie Anne's pretzels but pairing them with my gourmet mustard took it to another level!” says Bijan Robinson. 

"We are thrilled to collaborate with Bijan Robinson to bring fans a unique flavor experience this football season," says Julie Younglove-Webb, chief brand officer at Auntie Anne’s. "The Bijan Mustardson dip cups – a rich and subtly spicy mustard, add a new dimension to our Football Buckets, making them a must-have snack for football season gatherings."

The Auntie Anne’s Football Buckets are available for order in-store, online, through the Auntie Anne’s app and via third-party delivery partners DoorDash, Uber Eats and GrubHub at participating locations. Fans can find the Bijan Mustardson dip cups at 14 select Auntie Anne’s locations in Atlanta, Georgia and Austin, Texas, and online at bijanmustardson.com.