Kerrygold, an international brand of Ornua, has introduced a new format of pure Irish grass-fed butter: Salted and Unsalted 1LB Butter Sticks. Now available at US retailers with four 4 oz. sticks per 16 oz. box, Kerrygold 1LB Butter Sticks are an all-purpose, all-natural butter that’s ideal for baking, cooking or serving with meals.

The brand’s rich and creamy line of butters, free from artificial flavors and preservatives, are made with milk from Irish grass-fed cows and slow churned for a smooth finish. The new 1LB butter sticks feature milk rich in naturally occurring beta carotene, present in the lush green Irish grass that Kerrygold cows enjoy year-round, giving Kerrygold butter its natural, golden color and creamy texture.

“We’re doubling down on the love our fans have for Kerrygold butter by doubling the number of sticks in these packs,” says Lauren Arffa, head of innovation, Ornua Foods North America. “We know consumers have been craving a 16oz size butter from Kerrygold, and we’re thrilled to provide a solution for them with our 1LB sticks – the No. 1 category innovation this past year.”

Kerrygold farmers are members of local milk cooperatives, owned by the farmers themselves, and these co-ops help preserve family farming traditions that have been passed on for generations. Kerrygold was established in 1962 as a premium brand, and is now regarded as Ireland’s most successful food brand, reaching $1 billion in annual sales in 2019.