Starting this month, Hostess will bring back five fall-inspired treats to grocery retailers nationwide, followed in September by a new festive Halloween variety of the brand’s classic sweet baked snacks.
“We are excited to bring back our fan-favorite fall treats and for families to try our new FrankenCakes,” says Christopher Balach, vice president, marketing, Sweet Baked Snacks at The J.M. Smucker Co. “This lineup taps into the seasonal flavors that our consumers love and pair perfectly with trick-or-treating and all other fun fall adventures.”
The returning snacks for autumn include:
- Hostess Pumpkin Spice Twinkies – Pumpkin spice-flavored crème filling paired with fluffy cake
- Hostess Iced Pumpkin CupCakes – Iced pumpkin-flavored cake with signature crème filling
- Hostess Maple Glazed Donettes – Bite-sized cake donuts covered with a sweet maple glazed-flavored coating
Each seasonal snack is available in a multipack, with Hostess Iced Pumpkin CupCakes and Hostess Maple Glazed Donettes also available in single-serve packages.
Hostess will make its Halloween lineup available in September, including:
- NEW Hostess FrankenCakes – Soft yellow cake and signature crème filling topped with green icing and The Original Squiggle
- Hostess Spooky Twinkies – Fluffy chocolate cake and signature crème filling
- Hostess ScaryCakes – Soft chocolate cake with signature crème filling topped with orange icing and The Original Squiggle
The Halloween snacks come in a multipack as well as new family-sized Trick-or-Treat Packs. Both package sizes include Halloween-themed individual wrapping. Hostess Spooky Twinkies and Hostess ScaryCakes also come in single-serve packages.
