Nothing Bundt Cakes teams with Pop-Tarts on new flavor

Two iconic brands are joining forces this month, as Nothing Bundt Cakes and Pop-Tarts^® have announced plans to release a new cake flavor. The Frosted Strawberry Pop-Tarts cake will be available August 19 to September 1, while supplies last, at Nothing Bundt Cakes’ 600-plus bakeries nationwide.  

The Frosted Strawberry Pop-Tarts flavor is available only in the brand’s personal-size Bundtlet and features strawberry cake baked with Frosted Strawberry Pop-Tarts pieces. The cake is topped with signature cream cheese frosting, confetti sprinkles and a Frosted Strawberry Pop-Tarts Pastry Bite. 

“Our collaboration with Pop-Tarts brings a classic, nostalgic taste to our Bundtlets to create a one-of-a-kind snack,” says Claire Jessen, Nothing Bundt Cakes vice president of culinary. “Our crazy good Frosted Strawberry Pop-Tarts flavor is reminiscent of coming home from school hungry and grabbing a satisfying, sweet little treat from the pantry to keep you happy ‘til dinner.” 

“Pop-Tarts have long been a fan favorite at breakfast and beyond. We are excited to partner with Nothing Bundt Cakes to showcase how the iconic brand doesn't just belong in the toaster — it can be used to transform menus and provide inspiration for unique concepts,” says Michelle Barnes, director of commercial strategy, Kellanova Away From Home. “This unexpected, limited-time offering from Nothing Bundt Cakes is sure to delight fans of both brands while still delivering the great taste consumers know and love.”