Thomas’ teams with Kellogg on Fruit Loops Mini Bagels

Thomas’® Breads, a leading seller of grocery store English muffins and bagels in the US, has announced a collaboration with WK Kellogg Co to combine the fruity flavor in Kellogg’s® Froot Loops® cereal with snack-sized Thomas’ Mini Bagels in the new Thomas’ Froot Loops® Mini Bagels. 

The limited-time collaboration from the two brands will be available (at a suggested retail price of $5.49) at major retailers nationwide through October 10.

“As the most important meal of the day, we believe that breakfast is an occasion to be savored,” says Jinder Bhogal, senior brand manager for Thomas’. “Through this exciting collaboration, Thomas’ wants to inspire more delicious ways to enjoy moments spent together at the kitchen table, especially for our younger fans. We’re dedicated to bringing new and innovative flavors to our consumers and can’t wait for fans of both Thomas’ and Froot Loops to fall in love with our new Mini Bagel offering!”

“Breakfast is a treasured occasion that our brands were built on and we’re thrilled to partner with Thomas’ to bring this exciting innovation to the space,” says Ryan Versfeld, director of brand marketing at WK Kellogg Co. “By introducing the irresistible fruity deliciousness of Froot Loops cereal into a new medium, we can provide a unique way for our fans to enjoy their favorite flavors.”