PopUp Bagels and OREO team up for limited-edition schmear

Bagel and schmear brand PopUp Bagels has announced a collaboration with the OREO® brand to launch a new flavor: Cookies and Cream Cheese Made With OREO®. This new schmear blends PopUp Bagels’ ultra-fluffy schmear with the crunch and iconic taste of OREO® cookies, creating a sweet topping perfect for bagel lovers and cookies and cream enthusiasts alike.

“Creating Cookies and Cream Cheese Made With OREO® was a no-brainer for us,” says Adam Goldberg, founder at PopUp Bagels. “We’re just as excited as the public to get our hands on this limited-edition taste and bring OREO® cookies in on the PopUp Bagels craze. The blend of iconic OREO® cookies with our renowned schmear is truly something special.”

The Cookies and Cream Cheese Made With OREO® will debut exclusively at PopUp Bagels locations from August 14-20. However, fans can guarantee their limited-edition batch by pre-ordering online beginning August 11.