Paris Baguette revamps rewards program and digital experience

Paris Baguette is improving the overall digital journey for its customers with the introduction of an upgraded mobile app, online ordering experience and refreshed rewards program, PB Rewards, making it seamless to enjoy all of Paris Baguette’s pastries, cakes and beverages.

“At Paris Baguette, we’re known for the incredible quality of our freshly made in-house pastries, cakes and coffees, and with these new digital upgrades, we are able to elevate the guest experience at every touchpoint throughout our cafes,” says Cathy Chavenet, chief marketing officer at Paris Baguette North America. “The enhancements to our tech stack are another exciting milestone for our brand as we continue to expand and open new locations throughout North America.”

With Paris Baguette's new rewards program, guests can bank 1 point for every $1 spent to use however they choose on the products they love most. PB Rewards members earn points on every transaction, from online and mobile app to in-café orders, including online orders scheduled for pick up or delivery – and it's simple and easy to do.

When ordering in-cafe, customers can present the QR code from the PB Rewards mobile app to automatically earn points on their purchases.

The point system includes:

• 75 Points – Free Pastry, Donut or Cookie
• 75 Points – Free Hot/Iced Coffee or Tea
• 125 Points – Free Shareable Bread
• 150 Points – Free Specialty Beverage
• 200 Points – Free Cake Slice
• 300 Points – Free Salad, Sandwich or Wrap
• 500 Points – Free Roll Cake
• 750 Points – Free Cake

All new customers who sign up for the new PB Rewards program can enjoy a free pastry with their first purchase. For those who join or update their existing app, there will also be a limited-time offer bank with standout deals on products, including:

• BOGO Pastry
• $2 off any Cake Slice
• $3 Medium Latte or Cold Brew
• Free Medium Lemonade Refresher with purchase

Paris Baguette’s new mobile app launch brings several new features and perks to guests that are user-friendly and make the rewards process easy, including:

• Placing orders directly in the app for convenient pick-up or delivery
• Completing challenges for exclusive offers and bonus points
• Storing gift cards in-app to use as payment or send a gift card to a friend
• Insider knowledge! Be the first to know what's new and upcoming at Paris Baguette
• Viewing PB Rewards history conveniently at any time

Paris Baguette is also teaming up with Olo Inc., a leading restaurant technology provider, to make online ordering and payments easy. Guests can now easily and seamlessly place online orders to pick up at their local café or have them delivered to their front door.