Sprinkles launches Cupcake Cups exclusively at Target

Sprinkles has unveiled its latest chocolate innovation: Cupcake Cups. An homage to the bakery chain’s signature cupcake flavors, the Cupcake Cup is a chocolate treat filled with frosting-flavored filling in three flavors, available now at all Target retail stores.

The certified Rainforest Alliance, kosher and gluten-free chocolate from Sprinkles puts a fresh spin on the classic chocolate cup, featuring its top cupcake and frosting flavors. Sprinkles Cupcake Cups are available in nearly 2,000 Target locations nationwide, Sprinkles bakeries and online, and over 70 Cupcake ATMs across the country.

Cupcake Cups flavors include:

• Red Velvet – Rich milk chocolate filled with cream cheese frosting flavored filling
• Double Chocolate – Milk chocolate filled with chocolate frosting flavored filling and topped with cookie crumbs
• Birthday Cake – Sweet white chocolate filled birthday cake frosting flavored filling & sprinkles

Earlier this year, Sprinkles entered the CPG scene with its first line of chocolate bars and chocolate minis launched at 4,000 Walmart stores. Continuing the momentum with Cupcake Cups, Sprinkles is broadening its reach and making its treats readily accessible to people across the country.

“The expansion of Sprinkles into the CPG category reinforces Sprinkles’ unwavering commitment to the values that the business was founded on: innovation,” says Dan Mesches, chief executive officer of Sprinkles. “Being able to deliver the quality, taste and joy that Sprinkles is known for into the candy aisle is something we are incredibly proud of.”

“We are thrilled to bring Cupcake Cups to Target as we share a passion for bringing unique and disruptive products to consumers who are always looking for something new and exciting,” says Ashley Rogers, president and chief executive officer of Sprinkles CPG.

Decked out in the brand’s signature modern dots, the brightly packaged cupcake cups start at $5.99 per bag.