Rubicon Bakers expands into sweet gluten-free baked goods with acquisition

Rubicon Bakers has entered the gluten-free sweet baked goods market with the acquisition of Lucky Spoon Bakery.

Founded in 2010 and headquartered in Salt Lake City, Utah, Lucky Spoon manufactures high-quality, gluten-free sweet bakery goods. Its products — which include fresh and delicious cakes, cupcakes, cookies, brownies and more — can be found in grocery stores nationwide.

The acquisition reinforces Rubicon Bakers’ dedication to meeting the growing needs of consumers with special dietary requirements and specific dietary preferences. The addition of gluten-free offerings will complement Rubicon’s existing portfolio of clean-label, nut-free and vegan baked goods.

“We are excited to enter the gluten-free category and build on our expertise in meeting specific dietary needs with delicious, fresh baked goods,” says Sebastian Siethoff, chief executive officer of Rubicon Bakers. “This is a valued addition to our portfolio, and we are thrilled to welcome Lucky Spoon and the incredible team who have built this successful brand.”

The founder of Lucky Spoon, Pam Schulte, will join the Rubicon Bakers leadership team.

“I founded Lucky Spoon to change the way people think about gluten-free food,” Schulte says. “Rubicon Bakers is the perfect partner to grow that promise, and I'm so excited to join Rubicon's family of brands.”