Kellanova, a leader in global snacking, has announced its collaboration with Florida Citrus Sports and Camping World Stadium to craft unforgettable stadium treats for the Pop-Tarts Bowl, happening on December 28, and the Cheez-It Citrus Bowl, which is set for the same venue on New Year’s Day.
Innovative items featuring Cheez-It and Pop-Tarts will be available in general concessions, suites and boxes during the upcoming College Football Bowl Games.
“The Kellanova Away From Home team is excited to collaborate with our partners to deliver unique twists on fan favorite stadium foods to match the uniqueness of our brands and the Cheez-It Citrus Bowl and Pop-Tarts Bowl game experiences,” says Jeff Delonis, vice president of marketing and innovation, Kellanova Away From Home. “Cheez-It and Pop-Tarts are beloved brands and unique snack experiences in and of themselves, but they can also be used to reimagine traditional menu items. This provides our operator partners with new ways to win with their patrons and gives consumers new ways to enjoy the Kellanova brands they know and love in exciting new ways.”
These exclusive Bowl Game-only menus at Camping World Stadium, operated by partner Levy, will feature:
- Cinnamon Roll Pop-Tarts Banana Pudding: Frosted Cinnamon Roll Pop-Tarts Bites and Chantilly Cream
- Pop-Tarts Ice Cream Sundae: Frosted Strawberry Pop-Tarts Bites, Vanilla Ice Cream and Strawberry Sauce
- End Zone Celebration Brown Sugar Cinnamon Pop-Tarts Cheesecake: Frosted Brown Sugar Cinnamon Pop-Tarts, New York-Style Cheesecake and Dulce De Leche
- End Zone Celebration Strawberry Pop-Tarts Cheesecake: Frosted Strawberry Pop-Tarts Tidbits, New York-style Cheesecake and Strawberry Sauce
- Pop-Tarts Popcorn: Chopped Frosted Strawberry Pop-Tarts, Freshly Popped Popcorn and Strawberry Glaze
- Spicy Cheez-It & Bacon Bloody Mary: Smoky Original Cheddar Cheez-It Rim, Crisp Black Pepper Bacon, Celery Stalk, Ciliegine Olive Skewer
- Cheez-It Ultimate Grilled Cheez Sandwich: Crunchy Original Cheddar Cheez-It, Buttered Texas Toast and a combination of American, Provolone and Swiss cheese
- Loaded Chili Cheez-It Crunch Dog: Original Cheddar Cheez-It, Foot-Long All-Beef Frank, Chunky Chili, Jalapeno Cheese Sauce, White Onions
- Cheez-It Bacon Burger: Crunchy Original Cheddar Cheez-It Topping, Char-Grilled Double Patty, Smoked Applewood Bacon, Cheddar Queso
- Mac and Cheez-It Nachos: Cheez-It Extra Big, Extra Sharp Cheddar, Jalapeno Queso, Bacon, Green Onions
- Scoop and Score Smoked Queso Dip: Cheez-It Snap’d Jalapeno Jack, Spicy Cheese Sauce, Vine-Ripe Tomatoes, Green Chilies, Cream Cheese, Seasoned Ground Beef
- Baked Brisket Mac-n-Cheez-It: Baked Original Cheddar Cheez-It Crumb Topping, Overnight-Braised Tender Beef, Creamy Extra Sharp Cheddar Cheese Sauce
“We are proud to join hands with Kellanova in delivering a show-stopping stadium experience for fans. Partnering with Kellanova is a testament to our unwavering commitment to meeting the evolving needs of stadium-goers and beyond,” says Steve Hogan, chief executive officer, Florida Citrus Sports. “Through the entire fan experience, and specifically the Bowl signature items, we aim to captivate Bowl Game fans by not only paying homage to the iconic brands and adding a twist to the stadium snacking experience.”
Additionally, Crumbl plans to re-release its popular Pop-Tarts Brown Sugar Cinnamon cookie in 950+ stores nationwide from December 27-30, paying homage to the Pop-Tarts Bowl game. The cookies will be available for $4 to $6 depending on the region. More than 500 cookies will also be served at more than six player, family and VIP events in the week leading up to both Bowl Games.
