The most popular Halloween candy by state in 2023

Online candy retailer Candystore.com recently compiled data to find out candy eating habits in the US. The company looked at over 16 years of sales data to determine the best-selling candy in each state.

The results are reflected in the interactive map below. More information on the state-by-state findings can be found at the company’s website.

According to Candystore.com’s data, America’s top ten Halloween candies are:

1. Reese’s Cups
2. M&M’s
3. Hot Tamales
4. Skittles
5. Sour Patch Kids
6. Starburst
7. Hershey’s Kisses
8. Candy corn
9. Hershey Mini Bars
10. Snickers

Candystore.com reports that 172 million Americans celebrate Halloween, 32 percent of Halloween purchases will be made online, 96 percent of those celebrating Halloween will purchase candy, and the average Halloween purchase is $31.93.