Insomnia Cookies to expand globally in 2023

Late night cookie delivery brand Insomnia Cookies has announced that it is expanding its footprint outside of the US for the first time with new stores in Canada and the United Kingdom set to open in the summer of 2023. Additionally, the chain is projecting to open dozens of new US stores.

Insomnia will first enter international markets with stores in the Greater Toronto Area and Manchester, UK this summer, with opportunity for continued global growth. Insomnia also plans to continue its rapid nationwide expansion and open dozens of new stores throughout 2023, working toward an overall goal of delivering cookies to 95 percent of US households.

“From a college start-up, we’ve come a long way over the last 20 years, and this year’s national and international new stores openings are just a taste of what’s to come for Insomnia Cookies,” says Seth Berkowitz, founder and chief executive officer of Insomnia Cookies. “Insomnia is so grateful to our loyal Insomniacs, whose passion for our brand has fueled our growth. We’re thrilled to soon be delivering our warm, delicious cookies and desserts across the globe and welcome even more fans into our cult-like community.”