The Cheesecake Factory Bakery utilizes Creatio technology to cater to customer needs

Creatio, a global vendor of one platform to automate workflows and CRM with no-code and a maximum degree of freedom, has announced that The Cheesecake Factory Bakery is leveraging Creatio technology to bolster its omnichannel transformation and support data-driven decision making.  

The Cheesecake Factory Bakery selected Creatio’s one platform to automate customer relationship management workflows with no-code. The Cheesecake Factory Bakery will use Creatio to enable marketing, sales and service teams to increase customer engagement with a unified customer view.

Creatio’s product will allow The Cheesecake Factory Bakery to integrate quickly and easily with other legacy infrastructures. Manual and paper-based workflows will also be automated to better track demand planning, share production information and assist in resource allocation and budgeting.

The no-code technology is also enabling The Cheesecake Factory Bakery to become more data-driven and to step away from manual tracking of product and customer data spreadsheets.

“The Cheesecake Factory Bakery is a great example of an iconic company that is prioritizing its transformation of customers’ digital brand journeys,” says Andy Zambito, chief sales officer, America, Creatio. “With Creatio’s no-code platform, the brand possesses a maximum degree of freedom to continue accelerating and supporting their transformation to deliver customized and seamless customer experiences.”