Rubicon Bakers has debuted its Vegan Lemon Raspberry Cupcakes at over 380 Sprouts Farmers Market stores nationwide. Sprouts is the latest retailer to feature this collaboration between Washington red raspberry farmers and Rubicon Bakers, which will be available for a limited time as part of Sprouts’ seasonal citrus event now through March 5.
The Washington red raspberry industry partnered with Rubicon Bakers’ Research and Development team to feature a Washington red raspberry puree in both the filling and icing – the perfect complement to Rubicon’s light and citrusy vegan lemon cupcake.
The red raspberry puree creates a delicious icing featuring a rich pink hue and sweet-tart raspberry flavor achieved using only raspberries. Grown by family farmers—many of them multi-generational—Washington red raspberries are picked at the peak of ripeness and frozen within hours of being harvested, locking in flavor and nutrition.
“We can’t think of anything better than a delicious cupcake that gives back to the community,” says Liz Aquino, director of bakery at Sprouts Farmers Market. “We carefully curate an assortment of better-for-you products and ingredients, like Washington red raspberries, paired with purpose-driven people and companies, like Rubicon Bakers. These Vegan Lemon Raspberry Cupcakes are the ideal product for us to feature in our stores. Our customers are going to love the taste while supporting a great cause.”
The cupcakes are packaged in a 4-pack clamshell with a suggested retail price of $5.99. This is the first time the logo of the Washington Red Raspberry Commission, which represents the growers who produce approximately 90 percent of the country’s frozen red raspberry crop, is prominently featured on a consumer packaged good.
“It’s always a pleasure to introduce the many benefits of Washington red raspberries to research and development teams looking for natural and delicious ingredients, but this particular effort is special,” says Henry Bierlink, executive director of the Washington Red Raspberry Commission. “This is bigger than raspberries and cupcakes. We commend Rubicon Bakers for its commitment to hire and support those with significant barriers to employment.”