Aspire introduces Decadent Classic Cookies at IDDBA 2022

Los Angeles-based Aspire Bakeries’ newest entry in the instore bakery baked goods category is a super-premium cookie.

The Decadent Classic Cookies will initially include four varieties and will begin shipping to higher-end retailers in select markets this summer, said Aspire’s Chris Prociv.

“We’ve set the bar high,” Prociv said. “We want this to be the best cookies consumers have ever tasted, and we’ve had great feedback.”

Even with inflationary pressures making shoppers reconsider their food choices, the demand for new premium products is high, she added.