Cheez-It celebrates 100th birthday with special cake available through Goldbelly

Iconic snack brand Cheez-It turns 100 this year, and the brand has turned to a TV personality and award-winning chef to create a special cake in celebration.

James Beard Award winner Stephanie Izard has teamed up with Cheez-It to offer a special-edition Cheez-It Cheez-Itennial Cake. Available exclusively through Goldbelly for a limited time, the cake is bursting with an entire box of Cheez-It crackers, from a ground Cheez-It flour in the batter to the Cheez-It shortbread crumble between each layer. The cake balances salty with sweet using swirls of caramel throughout and chocolate-covered Cheez-It crackers on the top.

“To celebrate the 100% real-cheese cracker that fans have been enjoying for 100 years, Cheez-It needed an absurdly cheesy way to kick off the celebration. We couldn’t think of a better way than to give fans the ultimate cheesy take on birthday cake,” says Jeff Delonis, senior director of marketing for Cheez-It. “Chef Stephanie Izard was the perfect partner to help us bring this absurdly satisfying creation to life, and we can’t wait for fans to celebrate by trying the cake for themselves.”

Beginning Monday, May 17 at 12 pm EST and running through May 20, fans can head to Goldbelly for a chance to purchase one of the Cheez-Itennial Cakes. A limited supply will be released each day, and available on a first come-first-serve basis.

“100 years isn’t enough time to tell you how much I love Cheez-It crackers,” says Chef Stephanie Izard. “My own wedding cake was inspired by Cheez-It, which ultimately led to a variety of Cheez-It menu items at our new bakery, Sugargoat. I can’t wait for our fans to try the Cheez-Itennial Cake…it’s sweet, tangy, and, of course, cheesy! Trust me, if you’re as obsessed with Cheez-It as I am, this one’s for you.”