Puratos Group, a worldwide leader in innovative bakery, patisserie, and chocolate products, has continued its expansion in the United States with the opening of its new Headquarters and Innovation Center in Pennsauken, New Jersey on Friday, September 7. The previous U.S. Headquarters had been located in Cherry Hill, New Jersey.

A $10 million investment has resulted in a state-of-the-art, 23,700 square foot facility designed to bring the company’s management, sales, marketing, and technical teams closer together in a collaborative environment for its customers and consumers. The major focus of this expansion is the Innovation Center, a place for Puratos' customers to access the very latest industry equipment, expertise, and training, in addition to in-depth research into international trends.

“Helping our customers be even more successful with their businesses is behind our continuing expansion here in the United States,” says Daniel Malcorps, Puratos Group CEO. “With this new Innovation Center, we want to inspire our customers with better ideas based on consumer expectations, and support them in the development of their products and help them solve technical challenges. We are dedicated to anticipating and responding to consumer changes and their evolving expectations through a process of constant innovation. Thus, innovation is at the heart of everything Puratos does.”

On Friday, September 7, a grand opening ceremony took place at the new facililty. Puratos Group CEO Daniel Malcorps was in attendance, as was President of the Puratos Corporation Karel Zimmermann. A ribbon cutting was followed by a tour of the facility and a reception.

Puratos Innovation Centers support a global team of more than 504 technical advisors who work with customers large and small in the bakery, patisserie, and chocolate-making sectors. This includes artisans and industrial manufacturers, quick service restaurants, and large supermarkets, among others. Early in 2018, Puratos renovated one of its Innovation Centers in Rancho Dominguez, California. The Portland branch will also be renewed later in 2018, and one will open in Chicago in 2019.